Welcome to OLIVIAGroup… home of Data Mining Cookbook… Offering a group of services… from modeling and analysis to Consulting and Training… to bridge the gap between data and strategy… between IT and Marketing… between goals and results…

Analyzing your data is no longer optional… To be competitive you must capture, organize and analyze data on your customers and prospects… To optimize your acquisition, risk, and retention activities, you must capture the power of your data.

I specialize in communication… through consulting and training, I help you communicate to your customers and prospects… your marketers and analysts… your managers and team members.

I can assist you in clearly defining your goals with StrategicInquiry™. I can assist you in clearly defining your market with StrategicTargeting™. I offer training: onsite, at SAS Centers and via the Web.

In addition, I offer Keynotes and Presentations on Data Mining, Predictive Modeling, Corporate Spirituality, Creativity, Communication and Change Management.




News & Events

  • Predictive Modeling Self Study Course with Lifetime Value Case Study
  • Coming soon! Free Performance Gap Analysis.
  • Data Mining Cookbook SAS Course
    Toronto, CA – To be announced
    April 4th & 5th - Philadelphia, PA
    June 3rd & 4th – Dallas, TX
  • February 10th , 2005 Internet Course
    Predictive Modeling with
    Enterprise Miner

    Data University www.datauniversity.org
  • March 25th, 2005 Boston, MA
    Boost ROI with Lifetime Value Modeling Plus Modeling Shortcuts using SAS
    Boston Area SAS Users Group Meeting
  • May 12th, 2005 Chicago, IL
    Predictive Modeling Overview
    Society of Insurance Research
  • October 3rd , 2005 Philadelphia, PA
    "The 4 C’s of SuCCCCess: Communication, Cooperation, Creativity and Change"
    Commercial Real Estate Women (CREW) Monthly Meeting



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               Data Mining Recipes for Success

                                …offering tips and techniques from the experts



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"Industry expert Olivia Parr Rud has done the impossible. She has made a very complex process easy for the novice to understand."

Arthur Middleton Hughes
CSC Advanced
Author, Strategic Database Marketing


"Through her work with our marketing team, Olivia has added insight and direction to our analytic group.  She distills concepts down to their essence and translates those concepts into actionable steps.  She has had a positive effect on our bottom line."

Jim Sunderhauf  P.E.
Director, Business Services
Numeric

"Olivia's unique blend of technical, business and interpersonal talent allowed her to help my team create new approaches to communicating very complicated concepts and results."

Deborah Wall, SVP
Director of Analytics, Wells Fargo Bank



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Copyright © 2002-2005, OLIVIAGroup. All Rights Reserved.
C. Olivia Parr Rud - West Chester, PA
Office 610 918-3801 | Cell 610 563-8866 | Fax 215 895-9950

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