Articles and White Papers
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White Papers
- Data Mining in the Pharmaceutical Industry
- Data Warehousing for Data Mining
- Modeling Lifetime Value for the Insurance Industry
- Statistical Presentations Using the Power of PROC TABULATE
Articles
- Outlook for 2005: Bridging the Gap, DMSI Online Newsletter, January, 2005
- Grow Your Business using the Laws of Strategic Attraction, Women’s Yellow Pages, February, 2004
- Database Marketing Goal Setting, DMSI Online Newsletter, January, 2004
- Whole Brain Thinking – The New Competitive Advantage, DM News, March 18, 2002
- Optimize ROI with Lifetime Value Modeling, 1to1, Jan/Feb 2002
- Effective Predictive Modeling Goes Way Beyond the Tools, DM News, October 2000
Presentations
- Business Intelligence Success Factors, M2006 SAS Technology Conference, October 2006
- Key Steps to Effective Predictive Modeling, M2005 SAS Technology Conference, October 2005
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