"Olivia Parr-Rud does a remarkable job of weaving together many topics in a strategic way. As “quants,” we’re fascinated with data and fact-based decisionmaking. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, “We hired workers and human beings came instead.”
Anne Milley
Senior Director, Tecnology Product Marketing
SAS
"Business Intelligence Success Factors is a must read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy."
Ron Powell
Editorial Director,
Business Intelligence Network
"Olivia's unique blend of technical, business and interpersonal talent allowed her to help my team create new approaches to communicating very complicated concepts and results."
Deborah Wall, SVP
GE Money
