Olivia Parr-Rud - Data Mining

Welcome to OLIVIAGroup… home of Data Mining Cookbook… Offering a group of services… from modeling and analysis to Consulting and Training… to bridge the gap between data and strategy… between IT and Marketing… between goals and results…

Analyzing your data is no longer optional… To be competitive you must capture, organize and analyze data on your customers and prospects… To optimize your acquisition, risk, and retention activities, you must capture the power of your data.

I specialize in communication… through consulting and training, I help you communicate to your customers and prospects… your marketers and analysts… your managers and team members.

I can assist you in clearly defining your goals with StrategicInquiry™. I can assist you in clearly defining your market with StrategicTargeting™. I offer training: onsite, at SAS Centers and via the Web.

In addition, I offer Keynotes and Presentations on Data Mining, Predictive Modeling, Corporate Spirituality, Creativity, Communication and Change Management.

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SELF STUDY COURSE: 7 Steps to Effective Predictive Modeling - UPDATED! Details

FREE: 7 Steps to Predictive Modeling Flow Chart - quick reference guide to entire modeling process. Request

Visit my new Expert Channel on the Business Intelligence Network. Articles, blogs and more.

I'm an inspired author with gratitide! Visit my inspiration page for the Thank God I Book Series & Documentary

Want to know how to acquire and retain profitable customers?
Click here to learn more about Data Mining Cookbook.

"Industry expert Olivia Parr Rud has done the impossible. She has made a very complex process easy for the novice to understand."

Arthur Middleton Hughes
CSC Advanced
Author, Strategic Database Marketing

"Through her work with our marketing team, Olivia has added insight and direction to our analytic group. She distills concepts down to their essence and translates those concepts into actionable steps. She has had a positive effect on our bottom line."

Jim Sunderhauf P.E.
Director, Business Services
Numeric

"Olivia's unique blend of technical, business and interpersonal talent allowed her to help my team create new approaches to communicating very complicated concepts and results."

Deborah Wall, SVP
Director of Analytics, Wells Fargo Bank

Or contact our office at 215 948-3500 or OLIVIAGroup to discuss your project.